GLOBE TREK TRAVEL
The branding for Globe Trek Travel consists of the idea that the world is small, and we can travel just by means of picking up our feet. The logo consists of a globe, a ghosted sketch of the continents, a running figure and a hint of latitude and longitude lines. For the advertising campaign for Globe Trek Travel, I focused on specific places and sentiments associated with them. The photos used range in places around the US, Europe and Africa and depict some of the places consumers would travel.