SPLENDA

Designs created for the Splenda brand included updates to the Splenda website, a monthly email newsletter The Sweet Dish, and social media marketing on Facebook and Youtube. Designs for social media were published several times a week, and though they ranged in seasonal theme, featured products and recipes or events, and consumer contests. Marketing for Splenda had a heavy impact on traffic to the brand website, increased product sales, and boosted the brand’s following on social media sites like Facebook, where fan numbers grew to over 1 Million avid followers.